The current DFF product is 12 yrs old and does not work well on all browsers, at times it freezes up, and screens like Fare Creator may not display. To be competitive with ATPCO, we need a new platform and a easy to use GUI for both novice and expert users, that works with all browsers. DFF is based on super old tech stack that needs updating.
Step 1: Quick design strategy session to introduce process to the team and collaboratively work on research insights
Step 2: Generated mockups to use for initial validation (pre development) with the users and ongoing work on stories with dev and product team
Working within an agile team we were able to deliver a first round of code in about three months. We relied on the Lean Startup frame work to build, test, and learn while delivering MVP's through out the season. We had a regular cadence of customer research and usability testing all in service to learning fast.