A redesign was needed to make CC more customer focused with clear Call-To-Action's, a dedicated space for customer offers, and to make CC a more finance focused website.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences